Dean Walker

Background

About Dean Walker

Overview of My Role:Retail Content Manager Liverpool FCCore Responsibilities• Lead content planning and delivery for eCommerce and retail campaigns• Manage creative workflow and timelines across channels• Oversee product activation and ensure content is on-brand and on-time• Use insights to shape strategy and optimise content by channel• Support retail campaigns (e.g, kit launches, seasonal retail pushes) Team & Workflow Management• Lead and support a small content team and partner with cross-departmental teams• Own and manage content studio workflow aligned to trading calendar• Develop briefs, timelines, and critical paths for content and campaigns• Ensure creative and content assets are fit for channel and audienceeCommerce & Product Activation• Own eCommerce product content: imagery, copy, storytelling• Ensure seamless customer journey from product launch to conversion• Partner closely with product, merchandising, and digital teams• Drive campaign readiness and on-time content activationCreative Campaign Ownership• Lead end-to-end delivery of high-impact creative campaigns (e.g, Kit Launch, Christmas)• Ensure cross-channel consistency across web, email, social, and store• Collaborate with Brand and Performance Marketing to maximise campaign amplificationPerformance-Driven Content Strategy• Work with internal insight teams and external partners to inform strategy• Use performance data to refine and optimise content• Feed into wrap-ups and post-campaign reviews for continuous improvement