Deana Lancaster

Background

About Deana Lancaster

A seasoned and innovative communicator adept at navigating complex issues, I thrive on solving problems, enhancing brand reputation, and crafting compelling narratives across a spectrum of traditional and emerging platforms. With almost three decades in journalism and communications, I listen first, dig into context, tap connections, and collaborate when tailoring communications strategies and tactics. My goal-oriented approach ensures not only meeting but exceeding organizational goals, driving impactful results that resonate with audiences and stakeholders alike. More about me: • Keen observer of news, events and culture — the best strategies fit into the big picture and leverage emerging trends. • Adept at issues management and crisis response — I anticipate issues and plan ahead, and I’m always ready to respond to the unexpected. • I’m a bridge builder — good strategy is crafted with diverse perspectives and opinions. I work with leadership and program leads to bring it all together. • Clear, concise and articulate in all aspects of communication, including excellent verbal, writing and editing skills.(Happy to chat about the Oxford comma anytime.)