Deana Morgan

Background

About Deana Morgan

Passionate growth marketing leader with 10 years experience leading teams to increase website conversions, enhance user experience, and implement ROI positive online marketing initiatives. Over the years, I've held a variety of leadership positions in website management, sales, business development, online marketing, and website optimization for both fortune 100 and small & medium companies across education, real estate, consulting, advertising, retail and software industries. I excel in leading teams to produce results, generating new revenue streams, and optimizing the marketing funnel. My leadership style is collaborative and I'm known for being highly adaptable, action oriented, and results driven. I use conversion optimization, one of the highest returns on investment (ROI), as the fastest way to increase leads and sales. For example, during the market crash, we increased leads 50% and boosted revenue 14% through A/B testing of various landing pages with different CTAs, headlines, buttons, copy, and layout options. Multi-channel digital marketing experience includes: SEM, SEO, Pay-per-click, display, social media marketing, affiliate marketing, channel marketing, radio advertising, email marketing campaigns, lead generation, re-marketing, mobile, and landing page optimization. Specialties: Growth marketing, conversion rate optimization, online marketing campaign initiatives, digital marketing strategy, consumer experience, landing page optimization, online lead generation, leading and motivating teams. Google Analytics Certified, Google AdWords Certified, Google Tag Manager, Webtrends, Moz, Salesforce, Silverpop, Optimizely, Hotjar, Woobox, Unbounce, Conversion Optimization Certified