Deanna Waters

Background

About Deanna Waters

I help people make meaningful change through behavioral science, digital health, and real-world communication. With 25+ years at the intersection of psychology, marketing, and health tech, I’ve built a career around understanding what motivates people and how to reach them with empathy, strategy, and evidence-based support. Today, I serve as VP of Participant Success at 2Morrow, leading strategy and execution for digital behavior change programs. I oversee user experience, engagement, program communications, and our coaching and support teams, ensuring that every participant feels supported as they navigate personal change. I also manage our marketing and program teams, bringing a unified approach to engagement from first message to lasting behavior change. My early career was rooted in marketing and communications, where I led brand and strategy efforts for healthcare systems, a global university, and a Fortune 500 retailer. That foundation sharpened my ability to translate complex ideas into meaningful messages, a skill I use daily in both product and people leadership. Alongside that work, I’m a practicing Licensed Mental Health Counselor (LMHC) and Certified Tobacco Treatment Specialist (CTTS), and I currently serve as Co-Principal Investigator on NIH-funded projects to expand access to digital behavioral support for people living with chronic pain. At the core of my work is a deep belief in the power of human connection, and the idea that when we meet people where they are, with the right message and support, meaningful change is always possible.