Deanne Karlsson

Background

About Deanne Karlsson

I’m a content strategist and brand builder focused on connecting storytelling with conversion. I help e‑commerce brands scale faster by creating data-driven content systems that drive performance, consistency, and connection. I build global content frameworks — including voice & tone, messaging hierarchies, and creative guidelines. I use data-informed testing to validate formats, optimize messaging, and improve performance across channels. I specialize in gallery image design, Amazon marketplace content, D2C brand sites, and full-funnel messaging strategy. Impact highlights: • At Electrolux, I led a content redesign that increased conversion by +220% and sales by +491%. • At Nordhus Design, I built the Amazon storefront and D2C presence — achieving 47% CTR, 44% CVR, and 93s dwell time. I'm passionate about bridging narrative and analytics — and increasingly interested in the role of AI-powered content systems in shaping smarter brand experiences. Let’s connect if you're looking to evolve your content strategy, optimize performance, or create scalable brand systems that convert.