Debashish Mukherjee
Assistant Vice President at Reliance Retail
Based in Mumbai, India
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Seniority
Manager
Department
General Business & Management
Location
Mumbai
Industry
Retail
Company size
73K
Contact information
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d•••••••@relianceretail.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Debashish Mukherjee
Over 25 years of experience in the food industry with 17 years in food retailing, handling key roles where I conceived businesses and grew them over the years closely monitoring their performance and profitability. Extensive experience in life cycle management of food brands from Research and Insights, Concept Validation and Strategy Development, Incubation, Execution, and Expansion by creating growth involving grassroots demand creation and traction of the existing user base. Led concept launches and brand introductions in various categories like bakery, mithai, non-veg, juices, and fresh meal solutions. Success within corporate business unit environments with complete ownership and creating memorable customer experiences. Key strengths include working with small and medium-scale entrepreneurs and helping them develop and sell retail-ready products across categories. Applying in-depth knowledge of various demographics and customer choices to curate the assortment, packing, and pricing strategy as per the channel for maximizing consumption.
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