Debbi Greer

Background

About Debbi Greer

Debbi is one of Las Vegas’ premier branding, advertising and media planning strategists. She spent 13 years in the hospitality industry at Luxor, Mandalay Bay and MGM Grand. Her experience has been in both the sales and marketing arena of several leading resort destinations in the Las Vegas market. Debbi launched the re-branding campaign for Luxor and was the Director of Advertising for the successful opening of Mandalay Bay Resort & Casino. She planned and managed a launch and entertainment budget for Mandalay Bay in excess of $15 million in Her efforts include leading the initiative to re-brand MGM Grand. This encompassed the initial brand assessment, research and internal infusion of the brand to employees. In addition, Debbi directed the strategic development of media plans and creative direction for marketing of all MGM Grand brands which totaled more than $20 million annually. She also oversaw the communications and measurement of the brand throughout all operations of MGM Grand. She has developed and managed numerous entertainment campaigns for the Mandalay Bay Events Center and the MGM Grand Garden Arena. She planned and lead the $5 million ad plan for the launch of KA by Cirque du Soleil. Since joining Kirvin Doak Communications in 2005, Debbi has directed the development of the Marketing Division of Kirvin Doak Communications. Clients have included Phantom, Jersey Boys, Blue Man Group, Donny & Marie, Spiegelworld Entertainment, the XPRIZE Foundation, Las Vegas Springs Preserve, Agua Caliente Resort & Casino, Primm Valley Resorts, Westgate Hotel & Casino, and River Rock Casino, Spiegelworld Entertainment, Nevada Mining Association, State of Nevada, Department of Public Safety, State Treasurer’s Office and the Vegas Golden Knights. Her efforts include overseeing brand development and research, brand architecture, creative development, media strategy and planning (traditional and digital), forecasting, product and promotion integration. Debbi has overseen brand research and positioning projects for Nevada State College, Bertoldo, Baker, Carter & Smith Law Firm, Nevada Cancer Institute and United Healthcare. She continues to lead the Marketing Division, including a staff which encompasses account services, promotions and media buying.