Debbie Britton

Background

About Debbie Britton

Strategic marketing leader experienced in championing and delivering marketing, brand and digital transformation and organisational change. Experienced Board Director with marketing P&L accountability in highly commercial businesses. Leads board level change and sets strategic agendas for the brand, digital proposition and customer experience. Experienced in building and leading multi-discipline marketing teams, including brand, customer experience, data analytics, digital channels, research, insight, social media, campaigns, PR. Operates across diverse sectors including education technology, financial services, energy, universities, retail, legal services, travel and charity. Start-ups, mid-size and global plc experience. Expert in building and re-configuring marketing, communications and digital functions to maximise business potential via insourcing, outsourcing, and/or blended models. Expertise- Setting and delivering new strategic direction - Organisational change management - Digital marketing/capability development - Brand transformation and activation - Digital channel activation - PPC, SEO, social media - Leading data analytics and customer research teams - Customer experience and insight - Lead generation and customer acquisition