Debbie Caton Smith
Vice President of Marketing at Virco
Based in Torrance, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Torrance
Industry
Business Supplies and Equipment
Company size
528
Contact information
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d•••••••@virco.com
Phone
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Background
About Debbie Caton Smith
Strategic marketing and management professional with extensive experience launching and managing new brands and products in the CPG, education and kids space. Strong combination of analytic and creative skills and ability to translate consumer insights into actionable business initiatives. Expertise, passion and proven success developing and marketing products and services for children, teachers and moms. Experience spans Entertainment, Education, Licensed Products, Interactive, Mobile and Home/Office products. Specialties: Building and Re-building Brands, Brand Management, Strategic Marketing and Planning, New Product Development and Product Management, Licensing, Marketing Communications including Positioning and Messaging, Public Relations, Advertising, Promotions and Packaging.
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