Debbie Elizabeth Etchison

Background

About Debbie Elizabeth Etchison

Strategic communications and corporate affairs professional with more than 25 years of experience leading corporate communications, omnichannel digital strategy, first-in-class pharma product launches, patient advocacy and engagement, disease awareness and media relations. Expertise includes corporate positioning and patient community relationship building to support pipeline data and product launch communications for pharmaceutical companies preparing for first-in-class regulatory approvals. Therapeutic area experience includes rare disease, neurology (ALS, Parkinson’s disease and epilepsy), ophthalmology, cardiovascular disease, women’s health and infectious disease. PR agency client work includes Pfizer, Astellas, Bayer, Eisai, Philips and Medtronic. Key Skills: Corporate reputation | patient community engagement | advocacy organization relationship building | patient journey videos | scientific data announcements | regulatory milestone and pharmaceutical product launch communications | media relations | crisis/issues management | leadership visibility | internal communications | access and reimbursement landscape expertise | HCP engagement | medical association and professional societies visibility | public affairs and health policy | digital media content | social media strategy | budget management | disease awareness communications