Debbie Healy

Background

About Debbie Healy

Email Marketing & Nonprofit Leadership I’m an email marketing strategist with 15+ years building and optimizing lifecycle programs for startups, nonprofits, higher ed, and global brands. My expertise lies in translating business objectives into data-driven campaigns that consistently improve engagement, loyalty, and revenue outcomes. Beyond my consulting practice, I also serve as a Board Member and Chair of Advancement for Community Consulting Teams of Boston, where I connect with business leaders to support mission-driven organizations through pro bono consulting and fundraising initiatives. Automation & Lifecycle Strategy With advanced proficiency in Salesforce Marketing Cloud, Pardot, Iterable, and Microsoft Dynamics, I engineer automated journeys that deliver measurable impact raising conversions by up to 30% and improving engagement rates by 20–40%. From acquisition through retention and re-engagement, I specialize in lifecycle optimization that strengthens long-term customer and donor relationships. Consulting & Entrepreneurship As Founder and Principal Consultant of Grit Media Lab, I partner with B2B, B2C, and nonprofit organizations to deliver end-to-end email marketing solutions. My work spans strategic planning, workflow automation, content optimization, and performance reporting, enabling clients to scale subscriber bases and maximize ROI. I bring an entrepreneurial mindset and collaborative approach to every engagement. Analytical & Creative Balance I specialize in blending data and storytelling, applying segmentation, personalization, and testing to sharpen campaigns and make content resonate. This balance powers both precision and creative impact, making email a proven growth channel.