Debbie King

Background

About Debbie King

An accomplished Senior Product Development specialist with over 15 years of experience, with expertise in leading product innovation, development and commercialisation in the FMCG, private label and food manufacturing contexts. Highly skilled in driving and managing new product development (NPD), leading technical food formulation, and optimising costs to ensure positive commercial outcomes for the business. Possesses expansive experience in confectionary and chocolate (particularly desserts) including cold-bar extrusion and baked products. Effectively translates market insights into consumer-ready products; leads initiatives to promote sustainable business growth; and collaborates with cross-functional teams to continuously improve product formulation and preparation. An experienced people leader who is confident in training staff and trainers to perform a range of functions, with a focus on building their capabilities and expertise. Passionate about leveraging exceptional strategic thinking and a commitment to innovation to deliver newness and excitement to customers, driving maximised opportunities across each line. Possesses an exceptional reputation for delivering sustainable, value-added food solutions that meet changing customer demand, industry trends and regulatory frameworks. My expertise extends to extrusion processing, value-added treats, and pet food formulations, where I have enhanced products with vitamins and improved textures. With a proven track record in private label and third-party development, I excel in recipe creation, ingredient sourcing, nutrition claims, and cost-saving initiatives. Known for turning marketing concepts into successful products, I foster a collaborative, results-driven culture across teams and with external partners.