Debbie Rowles

Background

About Debbie Rowles

An experienced sales and marketing technology leader with a passion for optimising the marketing organisation. A focused individual; recognised for achieving marketing and business objectives and delivering improvements and results for the marketing operation, which embraces people, process and technology, including Marketing Automation, CRM and driving marketing teams to improve both efficiency and performance. Key specialisms include marketing technology, marketing automation platforms (MAP), CRM, Salesforce, Microsoft D365 CE, Customer Data Platform (CDP), data management and strategy, process optimisation, email marketing, personalisation and dynamic content, performance measurement and reporting, B2B Marketing, B2C Marketing, direct marketing, project management, budgeting, planning and working closely with colleagues across functions to instigate change and improvement in the efficiency and effectiveness of marketing teams.