Debbie Smales

Background

About Debbie Smales

With over 20 years of experience in the fashion industry, I am passionate about creating and delivering innovative and impactful visual merchandising solutions for luxury and high-end brands. My mission is to help clients enhance their store concepts and designs with the latest mannequin trends and technologies from COFRAD MANNEQUINS, the global leader in mannequin distribution, design, and supply. As the UK Country Manager at COFRAD MANNEQUINS, I bring diverse perspectives and experiences to the team, as well as a strong understanding of the UK and Northern Europe markets and customer needs. In my current role, I work with the key department stores and independents in the UK, managing, developing, and installing new mannequin collections from Patina, About Display, Structures, and Stockman UK. I use my skills in income statements, marketing communications, and luxury to ensure that the mannequins are aligned with the visual merchandising strategies and objectives of the clients, and that they reflect their brand identity and values. I also collaborate with the COFRAD MANNEQUINS headquarters in Paris, France, to provide feedback and insights on the UK market trends and opportunities, and to support the development of new products and services.