Debora Rocca

Background

About Debora Rocca

Hey! Good to see you here! Let me take a bit of your time to introduce myself and tell you my story :) I'm an experienced marketing professional with over a decade of hands-on experience in the field. My journey has been filled with exciting challenges and opportunities to explore various aspects of marketing. From crafting captivating events to developing internal and external communication strategies, I've done it all. My last couple of years working with marketing were dedicated to digital projects such as website redesign and social media strategies. It was when I fell in love with digital marketing and decided that was the next step to move my career forward. In 2021, I worked at Vega, a premium plant-based nutrition company, focusing on omnichannel and e-commerce. I updated top customers with refreshed product content and helped drive revenue through paid media initiatives. During this time, I've gained more expertise on PIM and DAM platforms such as Syndigo plus media and SEO solutions such as Criteo and Brightedge. Then, I transitioned to a DTC Site Merchandiser role at Wellmore, working with brands such as Jade Leaf Matcha and From Great Origins, expanding my knowledge in e-commerce and Shopify as the direct-to-customer platform. In 2023, I joined the retail fashion brand Kit + Ace. Since then, I have been working as an e-commerce Specialist and have gained valuable experience in the fashion industry. Through my role, I have been able to enhance my skills in various areas, such as product publishing & merchandising, A/B testing, and best UX/ UI practices. Additionally, my knowledge about Shopify has strengthened even further. I find these topics highly interesting as they can lead to excellent business outcomes and provide customers with a seamless and incredible brand experience. In order to stay relevant, I have had to be a fast learner and resilient. Those are the main skills I have under my belt. I enjoy sharing my knowledge with others, and I believe that different perspectives can lead to good ideas and outcomes. Last but not least, I take pride in being detail-oriented and always strive for excellence.