Deborah Ellyett

Background

About Deborah Ellyett

Passionate, goal-orientated and hit the ground sprinting Business Development Manager, Marketing Manager and Sales professional. After graduating from QUT with a degree in Creative Industries, I did what all casual bartenders with a flashy degree did: market pubs, clubs, events and develop my career in the industry that had fed me during my studies. Starting at The Chalk, I was poached after six months and jumped ship to The McGuires’ Hotels group. My skills expanded as did my number of venues. I managed the design, events, gig guides, digital marketing, social media marketing, websites and rebranded hotels closely with the Directors and hotel managers. After 6 years marketing pubs, I jumped into the retail/entertainment industry. Working for iPlay, I was appointed the role of National Marketing Manager with a rapidly growing chain of iPlay stores, Timezone stores and Baskin Robbins. Working closely with retail giants including Westfield and Stocklands, I successfully opened up 8 new stores coordinating launch events, leveraging off the centres, local community and other retail outlets. I was also responsible for all marketing strategies, graphic design, websites, promotions, party bookings, group bookings, social media, customer relationships, PR and all digital platforms including Google and the like. It was a challenging role where time management was paramount. Wanting to expand my career and take a break from 24 hour on-call marketing, I accepted the invitation to apply for a BDM role with Quest Apartments. My hotel was newly rebranded, tucked away from main streets and had a brand new team. Excited to take on this new opportunity, I hit the ground running making new corporate connections from day one. Our hotel has seen substantial growth and exposure not only in Australia, but also with international corporate travel agencies and procurement teams. Our capacity in the first twelve months of my sales management has increased by 32% and I have signed major contracts with global corporate giants in my demographic. The best part is maintaining those relationships and ensuring my clients are always put first, hassle and stress free. My passion is growing business and running the engine towards its full revenue potential. I work hard, smart and creatively. I manage teams but I also work collaboratively within them. Competitive, I will not stop until I have reached my own personal daily goal. I work autonomously, using Salesforce to its full potential, managing my time effectively. If the passion is there, the results will follow.