Deborah Evans

Background

About Deborah Evans

About 15 years ago, I was working in non-profit communications when I got laid off while on parental leave. I had three choices: mope about, find a new job, or carve my own path. I chose the more difficult of the three and ventured out on my own. I embraced the life of a freelance copywriter while also being a full-time stay-at-home mom to two kids, ages three and under. My copywriting work leaned heavily on the art of storytelling. I could gather these stories to tell thanks to my ability to conduct impactful interviews — a skill I honed in my past life as a newspaper reporter. Over the years, as those kids grew into the teenagers they are today, I grew my business of me-myself-and-I into a highly-respected communications agency focused primarily on supporting non-profit organizations, foundations, and associations. Luminate has a team of copywriters and a graphic design partner, and together, we support our clients by showcasing their impact and giving meaning to their message. Our experience spans gender-based violence shelters, mental health agencies, food banks, community hospital foundations, housing and social services groups, 2SLGBTQIA+ organizations, First Nation reserves, and more. We write, produce, and design powerful annual reports, impact reports, newsletters, blogs, direct mail appeal campaigns, social media content, websites, and more. We can produce just about anything that’s needed to communicate an organization’s purpose so that they can better connect with their audience. But at the end of the day, there’s something important to know about me: it’s that I’m a copywriter at heart. I’m passionate about producing exceptional copy and expect nothing less from my team. That’s because telling great stories is at the heart of what we do. Only one person is reading a piece of content at a time, and making a meaningful connection is the spark that triggers action. A favourite part of my work is taking a client’s kernel of an idea and turning it into something that truly makes an impact on their organization. I’d welcome the opportunity to speak with you. Please feel free to get in touch. Email: deborah@luminatecommunications.com