Deborah Greaves

Background

About Deborah Greaves

In fashion and lifestyle, your brand is everything: identity, reputation, value. As your business grows, so do the legal risks. Counterfeiters target your designs, overseas licensing gets complicated fast, and every collaboration or campaign comes with fine print. I help clients navigate those challenges so they can scale with confidence and protect what makes their brand unique. Before becoming a lawyer, I spent a decade in printing and publishing, gaining a hands-on understanding of how ideas move through production and into the market. Later, I spent seven years as General Counsel of True Religion Brand Jeans, managing legal strategy for one of the most recognizable names in luxury denim. I understand firsthand how fast-moving brands operate, and I bring that insight into every deal, every trademark filing, and every negotiation. My clients span fashion, beauty, lifestyle, entertainment, and consumer brands. I advise on trademark and copyright protection, brand licensing, influencer and celebrity partnerships, publicity rights, and anti-counterfeiting enforcement, as well as regulatory compliance. I regularly counsel clients on the use of name, image, and likeness (NIL) in advertising campaigns and product collaborations to ensure agreements are compliant and aligned with brand identity and long-term strategy. Many companies rely on me as their outside general counsel, trusting me to handle commercial agreements, employment matters, privacy law, and governance with the same care I bring to their IP.