Deborah S.

Background

About Deborah S.

I’m a multidisciplinary designer with a focus on UI/UX and product experience design, blending strong user research, visual storytelling, and brand strategy to create intuitive, beautiful digital experiences. With 7+ years of experience across UX research, UI design, e-commerce UX flows, branding, packaging, and digital marketing, I approach every project with a user-first mindset—but never at the expense of bold, engaging design. I’ve led major initiatives like the full Supernavigation redesign for PetWise’s multi-brand D2C platform, UX research, personas and user interface design for Left Coast Wholesale’s B2B e-commerce experience, and visual branding for consumer products reaching nationwide retailers. I’m passionate about designing systems and experiences that feel human, scalable, and strategic—whether it’s a mobile-first shopping flow, a refreshed navigation for a multi-brand platform, or a cohesive brand identity from the ground up. Tools I love working with: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, After Effects), Klaviyo, Mailchimp, Wordpress, Wix, and AI platforms like ChatGPT and Midjourney to accelerate creative ideation. Always eager to learn new tools, solve meaningful problems, and collaborate across disciplines to create impactful experiences.