Deebba Ali

Background

About Deebba Ali

I have hands-on experience of over 24 years of managing some of the largest Indian and Global brands within the domain of IT, Telecom, FMCG, Liquor, Entertainment, Finance & Aviation like Bharti Airtel, Oracle, Gillette, UB, HTC, Canon, Zee,GE Capital and Virgin Atlantic. My professional association with Rediffusion started at a time when the communications and PR industry was just about starting to make its presence felt. I had the good fortune to not only partner Rediffusion PR in it's growth but also gained experience in partnering industries who at that moment were trying to realize their true potential and have now become the growth engines of today's economy. The challenges were many especially since the brands I have worked on are the largest and the most vibrant in their industry with their respective business leaders being complete brands in themselves like Sunil Bharti Mittal, Larry Ellison and Richard Branson. The last two decades have been phenomenal in terms of growth, crisis and learnings for these industries and I have been a part of this growth story every inch, every bit. After 11 years of stint at Rediffusion PR, in May 2010, I moved to i:connect enterprise as an Executive Partner working on brands like GE India, GE Capital, HTC, Karbonn, ZTE. In January 2014, I took on the corporate comm mandate at Oracle to lead Applications, Industries & Systems.Within 4 months, I was additionally entrusted with an APAC PR Lead role for Industries. Currently, I am the Communications & PR Lead for SaaS and Public Sector for India. Specialties: Expertise in B2B & B2C both -IT, Telecom, FMCG, Media & entertainment industry, Liquor, Handsets, Financial services and Aviation industry. Core competency of creating and devising communication campaigns, Strong media relations, Digital programs, Digital content assets and crisis programs for large IT, Telecom,FMCG, Aviation brands, Financial services and Media & Entertainment Groups.