Deen Schroeder

Background

About Deen Schroeder

I’m a Business Development Associate at PMAP Mine Water Corporation in Vancouver, working at the intersection of cleantech, digital strategy, and sustainable innovation. I recently completed my MBA, expanding my toolkit for leadership in purpose-driven, high-growth environments. Previously, I served as Senior Manager, Digital Marketing at Absa Corporate and Investment Banking, where I led cross-functional teams across integrated campaigns and enterprise digital transformation. With over a decade of experience across creative agencies, media groups, and corporate roles, I bring both strategic depth and executional sharpness. My path began in aeronautical engineering. But everything shifted when a student role with Red Bull sparked a deep interest in brand, behavior, and storytelling. That curiosity led me to study brand strategy and graduate as the top strategist in my class. Today, I’m focused on brand-led growth, AI-enabled marketing, and building teams that lead with empathy. Always learning, always iterating, and always open to meaningful conversations about innovation, sustainability, and impact.