Deena Herman

Background

About Deena Herman

LEARN How Delaware Valley Businesses are Getting an ROI on Their Marketing. Often when I talk with Business Owners, Marketing Directors or Regional/National Sales Managers charged with growing incremental sales, they are frustrated because they are not getting the expected ROI on their marketing efforts. They don’t know what to do to get the results they need or even where to begin. There are so many advertising platforms out there from which to choose. But before you invest another dollar trying to engage consumers in the Delaware Valley, It is imperative that you analyze your business and incremental growth strategy. The way you begin to do that is by asking and answering very pointed questions. Here are three areas to focus on: Dare to dream. If you could wave a magic wand and accomplish your ultimate business goal what would it be. Everyone says things like “drive more traffic, increase sales, make more money” - but it is vital that you dig deeper, be more specific and identify an area that has significant growth potential. Complete a comprehensive analysis of what marketing has worked for you and what has not. Curating the best successes and integrating them into an innovative sports marketing program is the foundation to a measurable return on investment in a sports town like Philadelphia. Maximize your co-op dollars, and that doesn’t just mean using them. There are often thousands of dollars to be tapped and knowing how to do right is 90% of the battle. Have you effectively tapped into your coop dollars? If you haven't advertised on sports radio yet or are curious how it can boost your business, I invite you to have a conversation. Whether or not we decide to work together, I am confident that I will provide you with marketing insights and guidance that you will be able to implement right away. Please email me at deena.herman@bbgi.com or call 484.802.4967.