Deepa Basker

Background

About Deepa Basker

Hi there I’m Deepa. I’m a brand and marketing campaign strategist with 8+ years of experience in GTM campaigns, lifecycle messaging and content delivery for global B2B audiences. Right now, I lead integrated brand marketing at GHD, a $2.9B global consultancy in infrastructure, energy, and environment. My work is fully remote and asynchronous, collaborating across APAC, EMEA and the Americas. Before that, I helped shape public campaigns for programs worth over $200M, turning complex infrastructure projects into stories people could understand, trust and act on. A few years ago, while working at an agency, I ran campaign execution across creative, media and comms. That’s when it clicked for me. I wasn’t just keeping things moving, I was leading the whole engine. That mix of structure and creativity is where I do my best work. 🧠 Some work I’m proud of:$3.2M in pipeline from a global brand campaign 35% increase in public participation for a $200M infrastructure upgrade 100+ content assets built for enterprise campaigns, improving retention by 20% I’ve spent the last few years building brand and project specific campaigns and content that connects and now I’m bringing that experience into SaaS, with a focus on strong growth and brand thinking and full-funnel content strategy. If you’re growing a marketing team that values strong brand foundations and audience-first content, I’d love to connect - feel free to DM me