Deepak Anchan

Background

About Deepak Anchan

I am a results-driven digital marketing professional with over six years of experience in performance marketing, paid media strategy, digital growth, client acquisition, and full-funnel campaign execution. I specialize in building and scaling high-performing campaigns across Google Ads, Meta Ads, Instagram, TikTok, YouTube Ads, and Reddit. My expertise spans B2B, B2C, and SaaS verticals, where I’ve successfully driven measurable growth, improved lead generation, reduced acquisition costs, and delivered high return on ad spend. At Dentsu, I led strategic campaigns for global brands including Shell, Jaguar Land Rover, Intel, and Humming.ai. I delivered a 28% drop in cost per acquisition for Shell, improved engagement by 30% for Jaguar Land Rover, and achieved a 65% CPM reduction for Intel by leveraging media mix testing, platform diversification, audience targeting, creative optimization, and budget efficiency. I bring deep knowledge of campaign optimization, bid management, audience segmentation, digital analytics, and performance reporting, using tools like Google Analytics, Looker Studio, AppsFlyer, Salesforce, and Google Tag Manager. I have hands-on experience in remarketing, funnel structuring, sales conversion, A/B testing, ad copy optimization, account scaling, and attribution modeling. My campaigns have supported brand awareness, app installs, customer acquisition, user retention, and product launches across India, Europe, and the US. I’ve worked across paid channels including search, social, display, programmatic (beginner level), and mobile, with advanced skills in campaign setup, tracking, conversion optimization, cohort analysis, and pixel implementation. I hold certifications in Google Ads, Meta Media Buying, Microsoft Advertising, Pinterest, Snapchat, LinkedIn Marketing, and Reddit Ads. I’m highly effective in stakeholder collaboration, client communication, cross-functional leadership, and aligning digital strategy with business growth. I’m now seeking growth marketing, digital strategy, or performance media roles. As an immediate joiner, I am available to contribute from day one.