Deepak G.

Background

About Deepak G.

Hello! I'm Deepak, or as most people call me, Chuck (story on request). I'm a Pune-based content & digital marketing strategy consultant. I've worked in the space for 15 years, developing both a good understanding and healthy cynicism of it. I am particularly interested in working with small brands for whom simple, logical advice could have a multiplier effect rather than a pretty-looking presentation. I do this along with my wife Divya, who has a similar background and is way better at words than I am. Together, we run a studio called Rough Paper Creative - offering consulting, select content writing, relevant references and loads of pics of our cats. In 2024, I co-founded The 6% Club with a friend, Utsav. It's an online program to help working professionals get their content projects off the ground - conceptualising, honing, ideating, launching. We believe that personal content projects is a means to have fun and rebuild one's creative side, rather than a way to make money or, worse, become an 'influencer'. Since April 2024, we've helped 100+ folks across 3 cohorts launch several lovely ideas. It's been very fulfiling. If I had an 'area of interest', it would be the intersection of technology and culture. I write about this on LinkedIn, and author a more markeitng-oriented newsletter called Things of Internet, running strong for 4.5 years. In the past, I've authored several marketing / branding case studies for The Hard Copy. I've also written and cartooned about everything from MBA careers to politics for a bunch of publications to varying degrees of success or till editors stopped replying. I've led planning at the digital wings of Ogilvy & Leo Burnett India, and worked on live properties and ticketing with OML + Insider.in. I've taught at several UG/PG institutions, corrupting young minds with digital marketing, while sneakily playing Pink Floyd between sessions. In 2020, I started my own digital marketing course that was among my more fulfiling experiments. I run / have run several content projects of my own - podcasts (The Origin Of Things, Simblified, Getting Meta), aforesaid newsletter (Things of Internet), and a couple of communities curating music and long-reads. I love most forms of rock and progressive music, devour podcasts and tons of written (typed?) online content around technology. I love long-distance cycling, scuba diving and trekking in the Sahyadris. In school, I stood second in lemon and spoo. Ok, I think it's about time I stopped, this was supposed to be a summary.