Deepak Logidi

Background

About Deepak Logidi

As a Performance Marketer, I focus on building meaningful, data-driven digital experiences that not only acquire users but also enhance how they interact, engage, and convert. I enjoy working at the intersection of growth, user experience, analytics, and product thinking, ensuring every strategy delivers measurable business impact and long-term value. My approach goes beyond just running campaigns. I dive into user journeys, behavior patterns, conversion touchpoints, and product experience, enabling more informed decisions across the funnel. I enjoy solving problems through data, experimentation, structured thinking, and user understanding, while collaborating with cross-functional teams to improve digital experiences end-to-end. I actively apply product-driven thinking in my work by conducting research, analyzing user flows, identifying friction points, and contributing to experience improvements that align both user needs and business goals. This blend of marketing, product, and UX gives me a holistic view of growth and customer value creation. What I Work On: • Growth & Performance Strategy • User Behaviour Insights & Journey Mapping • UX Understanding & Conversion-Focused Thinking • Data Analytics & A/B Testing • Funnel Optimization & Retention Strategy • Research, Problem Solving & Structured Thinking • Consumer Psychology & Market Insights • Cross-Functional Collaboration with Design, Tech & Content Teams Tools & Skills: Meta Ads, Google Ads, GA4, Mixpanel, Amplitude, SQL (Basics), Excel/Sheets (Advanced), Power BI/Tableau (Beginner), Miro, Figma, Jira, Confluence, Notion, Trello, GTM, Heatmaps & Experimentation Tools, Postman (API Basics) Driven by curiosity and a product-first mindset, I enjoy combining data, user empathy, and strategic thinking to create experiences that perform, convert, and truly resonate with users. I believe in iterative improvement, continuous learning, and building with intent and user value at the core.