Deepak Manchanda

Background

About Deepak Manchanda

I'm a highly motivated & skilled marketing professional with over 36 years of experience in the electrical industry in the Infrastructure segment.and I'm passionate about helping corporates in building brand equity. I help organizations build a better brand value proposition, accelerated customer acquisition and customer development, focusing on generating sustained long-term profits. As a seasoned marketing executive, I partner with marketing strategy formulation, implementation, and performance evaluation and management. Additionally, I assist high-potential teams in achieving superior visual brand identity by providing hands-on technical support and expertise to influence key decision-makers during project design and execution. I have led critical strategic projects and teams for the top 5 blue-chip international brands in the Electrical industry across multiple markets/channel execution, including ABB, Crompton, Schneider, Lapp Kabel & KEI in product marketing. Further, I have extensive experience in technical audits of vendors, project incorporation, and management, focusing on new customer growth and acquisition. Having held leadership positions, across India, in the marketing function for over three decades and created long-term economic value, I value and believe in meaningful long-term client relationships, personal bonding, and leading with empathy. The career path led to opportunity and interaction / mentoring with strategic industry leaders in business development, customer acquisition strategies, concept marketing for new business development planning, sales for sustainable growth & creating long-term value. I have successfully launched business plan development to enter new products and corporates, handling entry barriers in niche Indian markets to implement sustainable business and achieve profitable growth. Areas of expertise include marketing of electro-technical products, i.e, Cables & Wires & Switchgears, Transformers for diversified Electrical, Automation & Control applications in various government, utilities, defense, industrial, power, and building segments. Highly skilled in strategic business generation through best practices in direct & indirect channels, marketing activities, including pre & post-sales qualification for utility and large infrastructure projects for positive outcomes.