Deepali Kothari

Background

About Deepali Kothari

I am currently working as a marketing lead for an international financial services company (est.2003) headquartered in London. Here, I brainstorm, manage, and guide all brand and business marketing initiatives, end-to-end. I am also a proud Imperial College Business School alumnus where I pursued an MSc in Strategic Marketing ( ranked #3 in the world for its marketing programme), achieved an overall distinction score and was recognised in the Dean's list for Academic Excellence (Top 10% of the cohort - 280 students). My career trajectory to date has been diverse, with experience working in both multinational companies, such as Kantar UK, Ogilvy, and Conde Nast and booming startups and mid-tier companies. Some of my key domains of work, knowledge, and expertise in the marketing space include creating cohesive and full-funnel marketing tactics, including but not limited to social media marketing, rebranding and re-positioning projects, growth marketing, brand management, market research, data analysis, strategy and planning, content marketing, cross-functional project management, and channel and marketing budget optimisation. I am also an educational and early-career content creator with a vision that extends beyond my personal success. Guided by my motto,'I learn, I share, They learn, Everyone thrives', I am in the constant quest of building a powerful audience of like-minded and passionate people. Having 3+ years in social media and content creation, I have built my acumen for impactful social media strategies, audience segmentation and engagement, and strategic brand collaborations. By continually using the perfect blend of creativity, analytics, storytelling, strategy & powerful content, I strive to create positive community experiences and guide audience choices. As a part of my content creator journey, I have been interviewed on leadership and content creation by a community-driven media platform, nominated thrice in influencer award shows, and featured in a magazine. In March 2023, I was also recognised as one of the Top 75 career and educational creators in India. Beyond my professional pursuits, I am also a passionate social impact enthusiast and have previously led various large-scale community service initiatives. And in the midst of executing oceans of marketing strategies and educational content, you'll often see me writing poems, dancing, or learning something new. Small Steps. Bold Dreams. Big changes, but mainly, passion and action.