Deepank Paliwal

Background

About Deepank Paliwal

Hi, I am Deepank, a marketer by profession, and an explorer by choice. I have always been a mediocre student throughout my life. Even though I managed to pass all my exams without any fail, books and I didn’t jell much together. During my 2nd year of graduation, I joined a voluntary youth organization and became an active member. I worked there for a couple of years. During my first year, I worked on multiple projects and campaigns and explored my interest in marketing. Next year, I stepped up the ladder in the leadership role and was heading the marketing initiatives for the organization. Well, that’s for the first time, I was leading a portfolio and learning at the same time (more of on-the-job training). By the end of my graduation, I had realized what I want and started pursuing an MBA. What happened in those two years is a different story for some other time. Careers360, one of the prominent players in the Ed-tech industry in India, was then a startup and trying to build on the marketing side. I joined Careers360 in 2015 to help them tap the unexplored market and increase brand visibility. On my 10th day in the company, I was given a team of 7 trainees to experiment and bring my ideas to reality. Within 7 months, I was promoted to Senior Analyst and was leading the marketing wing with a team of crazy minds from various B-Schools. Even received the recruit of the year award. From merely 10 reviews, we scaled up the market to reach reviews by applying a well-planned and executed growth strategy. In 2017, I decided to exit from Careers360 and take on the next challenge. Infoedge (Naukri.com & Shiksha.com), one of the pioneers in the Internet industry in India, a $7 Bn market cap company, had plans to expand its marketing reach. In 2017, I joined them as the Marketing manager. Since then, helping them to find new customers & grow exponentially by experimenting and leveraging brand and digital marketing initiatives. In 2018, I took on some personal projects to develop Shopify and WordPress websites for an eCommerce brand. Since then I am also working with small brands to leverage these platforms and digital marketing channels to grow their revenue. It’s been more than 7 years working in the digital industry and have learned, unlearned, and relearned many new things to unleash my true potential. If you want to talk more about digital marketing, Google shopping ads, lead generation (Google Adwords, FB/Instagram ads, Criteo, Quora Ads etc), brand marketing, website strategy (Shopify), hit me up or just email me: deepankpaliwal@gmail.com