Deepanshu Khati

Background

About Deepanshu Khati

Strategy-driven Marketing Professional with experience in driving growth frameworks at the intersection of marketing, data, and business strategy. My background includes expertise in digital marketing (SEO, SEM, SMM, AEO), International market exposure, brand strategy, and performance-led execution across multiple industries spanning B2B and B2C environments.Currently at Deloitte, working on marketing strategy and transformation initiatives, partnering with global clients to design insight, go-to-market approaches, evaluate performance, and enable data-backed decision-making. A key part of my work involves leveraging AI-enabled tools, advanced analytics, marketing automation, and business intelligence frameworks to optimize targeting, forecast performance, automate reporting, and improve campaign efficiency across multi-market operations.Previously at ShareChat and Moj, supported in high-impact growth strategies and ad-operations initiatives within a large-scale advertiser ecosystem. Drove experimentation and platform optimization for the internal ad-tech infrastructure by identifying system discrepancies, diagnosing performance gaps, and building cohort-based segmentation strategies to maximize campaign's performance and customer lifetime value (LTV). Through structured A/B testing, funnel optimization, and data-driven experimentation, I improved performance marketing effectiveness and accelerated revenue growth at scale.Core Expertise:• Enterprise marketing strategy & digital transformation• Go-to-market (GTM) strategy & global brand positioning• AI-enabled marketing analytics & predictive forecasting• Performance marketing, growth strategy & revenue optimization• Cohort-based segmentation, experimentation frameworks & conversion rate optimization (CRO)• Marketing ROI analysis, budget allocation & channel prioritization• Cross-functional stakeholder management across product, sales, analytics & leadership teamsI thrive in complex, high-growth environments that demand ownership, analytical rigor, and strategic thinking. My focus remains on solving large-scale growth challenges and building data-first, AI-enabled marketing ecosystems that deliver sustainable competitive advantage.Open to global opportunities and strategic conversations around growth, digital transformation, and marketing innovation.