Deepika Bansal

Background

About Deepika Bansal

I'm a CRM, Loyalty & Retention Leader with 16+ years of experience building customer growth engines across India, the Middle East, and Singapore.I specialize in designing data-driven, omnichannel marketing strategies that elevate customer lifetime value (CLV), strengthen loyalty, and drive measurable revenue growth. Over the years, I've helped brands like Lenskart, BIBA, Renault, and Coca-Cola (via Ogilvy) transform how they engage, retain, and delight their customers.My work bridges the gap between marketing, product, and technology - using customer insights to shape pricing, product experience, and communication strategy. I'm passionate about crafting marketing ecosystems that convert first-party data into personalized journeys that inspire loyalty and long-term brand relationships.Key Strengths:CRM & Retention Strategy | Loyalty Program Design | Lifecycle Marketing Customer Experience (CX)Transformation | MarTech Ecosystem ImplementationData Analytics | CLV Optimization |Campaign ROI & Revenue AttributionCross Functional Leardership | Product Collaboration | Global Market Strategy I believe great marketing starts with empathy, data and collaboration - trusting customers engagement into business growth