Deepika Tripathi

Background

About Deepika Tripathi

With a Master of Fashion Technology degree from NIFT Bangalore and over six years of experience in the retail and e-commerce industry, I am a merchandising expert who can develop and execute effective strategies to optimize product placement, messaging, and search relevancy for assigned product categories. As a Category Manager at Aditya Birla Fashion and Retail Ltd, I collaborate with cross-functional teams to ensure successful execution of merchandise plans, including sales and inventory forecasting, assortment planning, and inventory optimization. I analyze website metrics and customer behavior data to identify trends, insights, and opportunities for improvement. I have consistently achieved sales and revenue growth targets for my categories, thanks to my skills in market research, pricing strategies, vendor negotiation, and product assortment. I am proficient in using various tools and platforms, such as Power BI, SAP, Microsoft Excel, Word, and PowerPoint, to deliver exceptional results when it comes to data analysis, reporting, and presentation. I have also honed my leadership and team management skills through years of managing cross-functional teams and collaborating with stakeholders to drive projects forward. I am passionate about delivering excellent customer service and creating value for the company and the customers. I am always eager to learn new skills and technologies, and to explore new product opportunities and markets. I am looking for new challenges and opportunities to grow and contribute to the retail and e-commerce industry.