Deepshikha Shrivastava

Background

About Deepshikha Shrivastava

Work as Team Lead of Digital Marketing, successfully execute SEO initiatives, including but not limited to keyword generation/research, on-page optimization, internal and external linking, site audits, and mobile, local, international, and social search strategies. Develop, manage and implement strategic search engine optimization program plans based on competitive market analysis, client constraints with SEO best practices and methodologies Provide a weekly and monthly analysis of natural search term performance based on traffic and conversion. Own performance monitoring reports and KPIs Worked with the content team to maximize content creation based on keywords and revenue opportunities. Strong and effective written and oral communication, attention to detail, organizational, project management, problem-solving, and multitasking skills. Conduct consistent competitive analysis to determine long-term position strategies Strong understanding of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding. Formulate global SEO link-building, on-site, content, PR and social media strategies to drive profitable SEO growth. Skills Search Engine Optimization- Expert in all aspects of Natural/Organic Search Engine Optimization, Social Media Optimization (SMO). In depth knowledge of ethical/white-hat techniques accepted by major search engines Google, Yahoo and Bing. On-Page Optimization- SEO Recommendation, Competitor Analysis, Keyword Analysis, Image Optimization, Page Speed Optimization, Content Optimization, Backlink Analysis, XML sitemap. Off-Page Optimization- Search Engine Submissions, Directory Submissions, Article Submissions, Social Book Marking, Press Release, Video Submissions are Supportive activities getting huge traffic. These all activities take place after completion On-Page Optimization. Social Media Marketing- Extensive background in Social Media/Networking and its use in Online Marketing. Create engaging post on Facebook, Twitter, Instagram, Linkedin, Youtube, Quora, Pintrest etc. Skilled in hashtags, creating content, find trending topics and drive potential traffic. Digital Marketing: Google Ads, Facebook Ads, LinkedIn Ads, Twitter campaign, Email Marketing etc. SEO Analytic Tools: Google Analytics, Google Search Console, Google Ads, Google Page Speed Insights, SEMrush, Ahref, Moz, Screaming Frog etc.