Deepti Shetty

Background

About Deepti Shetty

Over 17 years of work experience in the areas of corporate communications, marketing communications, digital PR, brand alliances, media relations, internal communications, reputation & perception management, online reputation management, content creation, customer response management and crisis handling. Competencies include creating and implementing end-to-end communication strategies, developing content and media management. Currently lead stakeholder relations and employee communications at BASF Worked at one of India’s leading business conglomerates - the Godrej Group. Diversified experience of over 9 years across key business verticals including Godrej Consumer Products (FMCG), Godrej Nature’s Basket (Retail) and driving the overall group communication effort Led group wide and cross functional initiatives for the Godrej Group including Online Reputation Management, Crisis Communication management workshops, Annual and long range planning, influencer engagement and brand alliances. Worked with Vaishnavi Corporate Communications, a premier public relations consultancy handling PR for some of India’s most respected brands and companies. Experience of handling and leading teams and driving key projects independently. Strengths: Developing long term stakeholder engagement programs & communication strategies; have a sound understanding of businesses and sectors; proficiency in content development and creative writing