Defira Rosya

Background

About Defira Rosya

Sales & Revenue Leader with over 14 years of experience in digital media, online advertising, and commercial strategy across leading publishers and startup ecosystems. Proven track record of managing over 20 key accounts across 10 top industries, consistently achieving 70%–98% of targets. In my current role as VP of Sales – Brand & Corporate at Kumparan, I lead a high-performing commercial team and drive the company's growth through strategic partnerships, value-based selling, and revenue innovation. Key achievements include - 35% YoY revenue growth (2023–2024)- 93% contribution to total company revenue from Brand & Corporate - Achieved 107% revenue growth in Q1 2022 while pioneering new commercial programs - Designed a profit-based revenue model that scales sustainably - Increased Children's Day Festival IP Program revenue by an average of 35% over 3 years I’m focused on strategic client engagement, cross-functional alignment, and disciplined account planning to identify growth opportunities, build sustainable value, and secure high-impact, long-term partnerships. I excel in dynamic, fast-evolving environments where strategic thinking, creativity, and strong executive-level relationships converge to accelerate business performance and unlock measurable growth.