Deirdre Celotto

Background

About Deirdre Celotto

Results-oriented senior marketing professional with 15+ years experience consumer marketing and managing brands, categories, products and services within start-ups, mid-sized companies, Fortune 500, and Global companies. Proven ability to lead teams to design and execute high-impact, integrated marketing campaigns leveraging digital and traditional media, B2B and B2C marketing, advertising, promotions, and sales and educational materials to deliver positive ROI across a wide variety of industries including healthcare, biotech, biopharma, consumer goods, entertainment, retail and technology. Exceptional team leader with a passion for leading and supporting team members' career development goals and paths. Brand evangelist. Brands/companies worked for/with include: Global Blood Therapeutics, Pfizer, Genentech, Amgen, Time Warner, Levi's, Kmart, Macy's, and JC Penney, among others Specialties include: Brand positioning; Go-to-market, pre-launch and launch initiatives; messaging and content strategy; consumer insight development; integrated campaign development and execution; brand planning; strategic marketing; brand, category and product management; multi-channel marketing; marketing communications; advertising; consumer promotions;B2B and B2C marketing expertise; multicultural marketing.