Deirdre McGowan

Background

About Deirdre McGowan

Experienced Senior Marketing Professional and Strategist, passionate about marketing and technology with over twenty years experience across the communications, technology and CRM industries aswell as the professional services industry including the financial services, legal and real estate sectors. I have had the opportunity to work with great brands and amazing colleagues throughout my career working at Matheson, ACCA Ireland, Mason Hayes & Curran, Jinny Software, Sage CRM, Telefonica 02 Ireland, eircom and GT Global Asset Management (formerly LGT, CA, US) where I collaborated with the leadership teams to define the marketing strategy and develop and deliver fully integrated marketing plans. I have a keen interest in technology, current affairs, community and sustainability. Results driven senior marketing manager with a track record of goal achievement and delivery across both digital and traditional marketing across B2B and B2C channels. Wide range of experience developing and executing marketing strategy with proven results across product marketing, content strategy, digital marketing, CRM and marketing automation tools, events, sponsorship, public relations, social media, and business development. Strong communication, influencing and negotiating skills, builds effective relationships and networks across all levels of business to enable alignment of marketing initiatives with business goals to improve marketing effectiveness. Recognised as a hands-on manager experienced in developing internal and external teams globally, fostering a results-oriented environment. Core Competencies: Strategic Partnerships, Operational Management & Business Development, Reputation & Strategic Development, Strategy & Leadership, Stakeholder Engagement, Communication, Media Relations & Publicity, Compliance & Governance & Service Excellence Skills: Traditional & Digital Marketing, Project Management, Business Analysis, Operational Resilience Digital Marketing Skills : Experienced with digital demand driven programmes to nurture prospects, acquire, onboard, grow and retain customers. CMS Systems including Sitefinity and Wordpress, CRM systems - Lexus Nexus, Salesforce, Sage CRM, ORACLE Siebel email marketing - proficient user of Vuture, Poppulo, Mailchimp and Oracle CEC Webinars - On24 - comfortable hosting and facilitating webinars aswell as producing, publishing & moderating webinars and delving into google analytics for event and webinar optimisation