Deirdre Putman
Marketing Manager, Government Programs (Medicare Marketing & Communications) at Blue Cross And Blue Shield Of Kansas City
Based in Kansas City, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Kansas City
Industry
Insurance
Company size
1.3K
Contact information
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d•••••••@bluekc.com
Phone
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Background
About Deirdre Putman
A passionate brand builder who excels in strategy, communications, ideation, and business development. A thinker and doer with strong collaboration and cross-functional skills. A marketing professional drawing upon an extensive background in pet health and CPG marketing and as a top advertising sales producer having helped numerous vet pharma, equipment, diagnostic, and pet nutrition companies to launch new products and successfully reposition struggling brands. A nimble professional who quickly pivots as needed to respond and adapt to an ever-changing business landscape. Areas of expertise: Brand Strategy, Marketing Communications, Digital Marketing, eCommerce Sales, Project Management, Product Launches, Branding and Rebranding, Content Development, Media Sales & Buying, Media Relations, Sales Training Material Development. Category experience: B2B, B2C, D2C marketing, Pet Care CPG Products, Animal Health, Agribusiness, Print & Digital Ad Production and Sales, In-store Retail, and eCommerce marketing.
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