Deja Stephens

Background

About Deja Stephens

Deja Stephens is the Global Social Media and Digital Manager for Bobbi Brown Cosmetics at the Estée Lauder Companies. With over 8 years of experience in social media management, influencer marketing, data strategy, and digital activation, Deja excels in developing comprehensive digital activation plans, optimizing social media strategies, and overseeing brand social media channels on a global scale. Deja has successfully led and executed multiple social media campaigns for Bobbi Brown Cosmetics, significantly increasing follower count, engagement, and viewership across all channels. Her innovative approach to integrating trend-driven content with business needs ensures the brand stays ahead of the curve. A recent graduate of the Master of Professional Studies (MPS) program in Cosmetics and Fragrance Marketing & Management at the Fashion Institute of Technology (FIT), Deja is dedicated to leveraging digital technology to drive efficiencies and transform the beauty industry. As a prolific content creator with over 30K followers on Instagram and TikTok (@itsdejamichelle), Deja inspires her audience with beauty and lifestyle content focused on self-care through fun and adventure. Her ability to build strong relationships is demonstrated by her commitment to hosting social media masterclasses at Bobbi Brown Cosmetics, fostering a collaborative learning environment. Earlier in her career, Deja worked with prestige beauty brands like Azzedine Alaïa perfume, Narciso Rodriguez, Issey Miyake, and Dolce & Gabbana Beauty, as well as consumer beauty brands including Neutrogena, Aveeno, Clean & Clear, and Lubriderm. Deja has a diverse background and proven track record of converting complex data into practical strategies, enhancing teamwork, and succeeding in the rapidly changing marketing landscape. Her enthusiasm for marketing and continuous learning, combined with her innovative mindset, ensures that every project she undertakes excels. Outside of the boardroom, Deja enjoys crafting pottery, caring for her plants, creating TikTok content, and mentoring junior talent in their career journeys. Category Experience: Cosmetics, Skincare, Fragrance, Body Care Platform Experience: Dash Hudson, Sprinklr, Social Native, YouTube Studio, Tribe Dynamics Let’s connect!