Della Croft

Background

About Della Croft

GURU MARKETING. Director. Harnessed the power of online platforms to drive growth and achieve goals. From startups to established brands, crafted & executed strategic digital marketing campaigns, maximizing ROI across SEO, PPC, social media, and content marketing to enhance digital footprint for small and large businesses. REVENUE ROOM, LLC. Entrepreneur. Recognizing an upward market trend in the vacation rental industry, I developed a system to connect B2B and implemented a brand of solutions aimed at enhancing guest experience and generating revenue for property owners. 2016-2021 FOREVERBED/CROFT BEDDING, privately-held, 10 store retail chain in MO, AR & KS with integrated manufacturing arm. Executive member. Experienced in brand development, public relations, and digital marketing with a track record of achieving 100 million impressions, securing coverage in 68 publications in national industry and local media, and driving a 600% increase in social media following. Known for introducing new brands to the market while ensuring brand standards and trademark compliance. Skilled in communicating key messages through various platforms and leading CRM automation and content messaging to prioritize investments. 2006-2016 LEGGETT & PLATT (LEG), a Fortune 500 Company. Led cross-functional team to implement national retail sales campaigns for 4 consumer product categories. Revamped healthcare product positioning to support a wellness need for everyday homes, leading to 80% sales growth. Managed sq ft trade shows, developed a digital training platform, and initiated alternative sales channels resulting in increased website visitors and product appearances on Network Media channels. Served as domestic liaison for international communication to ensure ingredient label adherence and packaging requirements to brand standards. Fun Fact: 2008 Guest Vendor on QVC network, whose programming reached 98 million U.S. households and more than 180 million homes worldwide. BILINGUAL - English is my first language. Spanish: business proficient.