Denise B.
Vice President, Marketing Strategy & Optimization at Citi
Based in Chicago, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Chicago
Industry
Financial Services
Company size
190K
Contact information
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d•••••••@citigroup.com
Phone
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Background
About Denise B.
Results-driven marketing leader with a demonstrated history of driving double digit sales growth and operational excellence, while reducing cost and minimizing risk. Deep knowledge of business-to-business and business-to consumer marketing, campaign strategy, development, execution, analysis, new technologies, and customer journey mapping across multiple industries including finance, retail, and ecommerce. SKILLS AND EXPERTISE Team Management • Team Development • Strategic Planning & Insights • Acquisition • CRM • Customer Experience/Journey Mapping • Loyalty Marketing • Agency Management • Vendor Management • Digital Marketing • Email Marketing • Creative Strategy • Retention • Compliance • Budgeting/Forecasting • Brand Strategy • Paid Search • Analytics • Product Development • Competitive Insights • Process Optimization
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