Denise Boyd

Background

About Denise Boyd

I relieve overworked B2B marketing teams of communications projects so they can focus on other activities. I translate complex, technical concepts such as business transformation, agentic AI, and novel drug therapies into compelling content. My writing engages audiences and drives outcomes because my content briefs and copy focus on important questions: • Who are we targeting? • What problems are we solving? Why should the reader care? • Are we grabbing attention? • Are we offering useful information? • Are we focusing on outcomes, not output? Some of my achievements: For Questex, the parent company of Fierce Pharma, I’ve written thought leadership and lead-generating content comprising whitepapers, executive summaries, and native ads. I’ve interviewed subject matter experts (SMEs) and researched topics such as agentic AI, business transformation, novel therapeutics, social determinants of health, and next-generation sequencing (NGS). For Rapid Robotics, I wrote and edited blog posts that created awareness of the company's cobots and drove traffic to the website. For Covalent Bonds, I pitched key print and online publications to drive PR initiatives. I successfully garnered interview and article placements that met business objectives. At GE Healthcare, I conducted keyword research for an SEO initiative. In 5 months, unique global visits to the solutions web page increased by 79%, clickthrough rates more than doubled, and the average time on the web page grew by 1 minute 11 seconds. At PerkinElmer, I promoted a lab services webinar through web banners and emails that attracted 200+ registrants. At Tyco Security Products, I faced a challenging 3-week deadline for launching a comprehensive cybersecurity awareness program. The initiative comprised a press release, video, landing page, PPT, e-brochures, emails, and social posts. The program successfully generated positive press coverage and delivered sales tools to dealers. At Thermo Fisher, I tripled lead generation (75 – 150 quotes per month) through SEO and Google AdWords campaigns in 5 languages. Specialties: Content Strategy | B2B Marketing Communications Strategy | Public Relations | Storytelling Blog Posts Social Media Posts Multichannel Content Creation | Marketing Copy | Program & Campaign Development Brand Management | Communications Measurement Metrics Diverse Markets: Life Sciences, Pharma, Biotech, Healthcare, Manufacturing, Robotics, IoT, Research