Denise Kaplan

Background

About Denise Kaplan

Marketing campaigns that blend strategic insights with storytelling effortlessly guide customers through each stage and maximize conversions. I am a visionary marketing executive who transforms business systems and strategically builds brand loyalty. Leveraging cross-functional collaboration, I optimize end-to-end customer journeys to drive conversions and increase revenue while boosting customer satisfaction and customer lifetime value (LTV). My distinctive background combines industry expertise with experience in television writing and producing, enabling me to craft messages that captivate and engage audiences at every stage of the lifecycle. I adeptly navigate and solve complex business challenges, building global teams and steering them to execute strategic vision.As the CRM & e-mail marketing senior manager at Wella Company, I actively manage and oversee all marketing platforms. My role involves collaborating with affiliates, influencers, and brand ambassadors to expand our audience reach and enhance brand credibility. Below are some of my top accomplishments at Wella: Utilizing CRM to acquire new and re-engage past customers, as well as increase the LTV of current customers,growing CRM-driven net revenue by 500% from 2019 to 2023. Surpassing the annual revenue goal by over 15% in 2021 and increasing revenue by at least 20% YoY. Drawing upon expert-level knowledge of the marketing stack to drive business impact. Partnering with legal teams and Attentive SMS marketing platform to launch SMS marketing in 2023, yielding over $1M in net revenue in the first year of launch. Collaborating cross-functionally to craft strategies for high-impact direct communication channels to engage B2B customers despite challenges posed by the pandemic. Removing shipping minimums, encouraging both large salons and small independent stylists to purchase products. Achieving the most sales in organizational history as a result.I am always open to expanding my professional network. If you would like to connect, please contact me at denise.s.kaplan@gmail.com.AREAS OF EXPERTISESMS CampaignsRevenue GrowthMarket ExpansionCreative DirectionCRM OptimizationProject ManagementCopywriting & EditingMultilingual CampaignsCustomer EngagementMulti-channel MarketingLifecycle Marketing StrategyCross-functional CollaborationTECHNICAL PROFICIENCIESSAP Marketing Cloud | Yesmail | Braze | Klaviyo | Emarsys | Attentive | Salesforce | GreenArrow | Tableau | Power BI | Adobe Dreamweaver | Adobe Photoshop | Adobe Analytics | Google Analytics | HTML / CSS / JavaScript