Deniza Drapchuk

Background

About Deniza Drapchuk

b2b #b2c #b2b2c I build bridges between the product and the customers, between the engineers and business. I try to bring the best out of the solutions that I work with, and make every penny of both the company and the customer worth spending. Communicative, experienced in cross-team collaboration, and stakeholders (c-level) interactions. In SaaS: management of products for offline and online retail, features request and development, backlog, tech debt management, marketing and end-user communications (while product releases and feedback), C-level communications etc. In b2b, b2c: software product management for international and local customers; management of product team, communications with development, analytics, design, ux, marketing, customer support. In Localization: management of localization of mobile and social games to 10+ languages; localization of software (mobile apps as well) and adaptation to the international markets. In Partnerships: development and support of partner program for sales of software in b2b and b2c including onboarding, features’ request development, product, and sales marketing etc. In Branding: experience in both existing brand management and pivot and complete rebranding of the product and company. In Franchising: developed franchise for software distribution from scratch – including paperwork, franchise portal, knowledge base, funnels (onboarding of franchisee and marketing), all supporting marketing materials. In Learning and Structure: development and support of learning portals for b2b, SaaS, and offline students; experience in both developing methodology of studies and conducting the studies; development of learning program for business partners, franchisees, and end users (mobile apps, web applications and software usage) etc.