Dennis Luijks

Background

About Dennis Luijks

Marketing has shifted over time and still is evolving at the speed of light. Where in the past the focus used to be on traditional media, the rise of the computer, internet and digital technology led to a shift in the way brands and businesses try to reach their customers. As a digital marketing professional, we constantly try to keep up, be ahead and evolve with the world around us to help businesses and brands build and deliver competitive digital marketing strategies. I believe we’re at the edge of a new era, one where technology will further disrupt business models while at the same time also is the key-enabler to identify new opportunities and possibilities we haven’t yet thought of. It intrigues and excites me because it allows me to work in a domain where ‘change is the only constant’. As a Digital Marketing Professional, I feel privileged to be in a position where I can help brands influence ‘change’ and with that unlock new possibilities for offering digital experiences that ‘wow’ their customers. Over the past 10 years I’ve been working in marketing communications and digital marketing and I had the opportunity to work on many different, challenging and exciting projects in both the B2B and B2C domain. Currently I'm employed at Philips as Product Owner Digital Identity, Mobile Platforms & Enterprise Search and responsible for assessing value, develop cases, prepare backlogs, prioritize stories, epics and themes to ensure development focuses on those with maximum value aligned with the Digital Marketing and eCommerce strategy.