Derek Chan

Background

About Derek Chan

Background in digital ad sales, marketing measurement, strategy, and programmatic buying. Currently a Client Solutions Manager at Meta. Within this role I consult with Meta's largest e-commerce clients advising them on how Meta's platform fits into their broader marketing strategy and provide key recommendations on new ad products that promote effective ad targeting in a privacy safe environment. Specifically, I have deep experience with direct response marketing, marketing measurement, and extensive knowledge around server to server integrations. Prior to joining Facebook I worked at Adobe as a senior account manager managing tier 1 branding clients across the west coast. I joined Adobe as a part of the acquisition of TubeMogul in December 2016. During this transition I also served as one of the subject matter experts around ROI for Adobe and TubeMogul clients. My role as an ROI SME was to help clients find ways to measure the success of branding campaigns through lift tests and identifying attribution models that best fit their goals. Prior to working at TubeMogul, I worked at Audience Science executing programmatic ad campaigns on behalf of Proctor & Gamble through the Hawkeye program. Graduated from the University of Washington Foster School of Business in 2014 with a bachelor's degree in Marketing and Information Systems. Graduated with a 3.55 GPA and completed my degree in three years.