Derek Detenber

Background

About Derek Detenber

Effective leader who has consistent track record of results across diverse business situations. Senior level marketing executive with deep experience in brand repositioning, marketing strategy, integrated marketing communications, medial planning, digital/social marketing, public relations, marketing measurement and P&L management. Effective leader of vibrant global brands in publicly traded Fortune 200 consumer packaged goods firms as well as in multi-unit retail and private equity owned franchised brands. Strengths include effective collaboration, unwavering commitment to team success and to delivering results the right way. As VP, Brand Marketing at Wendy's, led Brand's transformation effort that drove comp sales growth in 13 of 14 quarters, despite a declining market. Prior to Wendy's, worked in general management role as Marketing Director on the EAS & ZonePerfect brands for Abbott Nutrition. Both brands saw top, bottom line growth through product line expansion, enhanced marketing communication and redeployment of trade/promotional spending. Began marketing career at PepsiCo, working in brand roles with increasing responsibility and leading advertising development, media strategy, new product launches innovation and marketing analytics. Received a B.S. in Marketing from Miami University (Oxford, OH) and an M.B.A. from the University of North Carolina (Chapel Hill). Also was selected as a participant to the Kellogg School's Global CMO Training Course (Northwestern University). Skills: Brand Positioning, Brand/Marketing Strategy, Marketing communications development, Creative evaluation & production, Media Strategy, Digital/Social marketing, New product innovation, and Marketing/Consumer Insights Critical Experiences: Building new brands (Propel), Leading large growth brands (Gatorade), Growing small, entrepreneurial brands (EAS/ZonePerfect), Brand turnarounds (Wendy's), Global brand management (EAS)