Derek E. Baird
Chief Privacy Officer at Beme Health
Based in Los Angeles, United States
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Seniority
C-Team
Department
Legal
Location
Los Angeles
Industry
Mental Health Care
Company size
14
Contact information
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d•••••••@beme.com
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Background
About Derek E. Baird
Derek E. Baird, M.Ed.| Kids Technology, Privacy, & Wellbeing Strategist I'm on a mission to help brands (entertainment, edtech, nonprofit, policy) harness the power of culture, content, technology, and wellbeing to connect with the next generation – teens, kids, and parents. Kid Expertise: With a keen focus on Gen Z and Gen Alpha, I provide brands with deep qualitative insights into how the youngest digital natives engage with content, technology, and social media at home and in school – and where these trends are heading. Expertise Areas: My collaborative approach and leadership have driven impactful projects in brand marketing, strategic communications, kid/teen mental health, program development, kids' privacy, trust, and safety (public policy), edtech, creative content/editorial, cultural strategy alignment, social impact, and kidtech product policy. Client Roster: I've had the privilege of collaborating with renowned kids' brands, including The Walt Disney Company, Facebook, Kia Motors, Simon Wiesenthal Center, National Geographic, The Library of Congress, U.S. Senate Committee on Health, Education and Labor, Yahoo! Southeast Asia, and leading TV networks (CBS, HBO, ABC, The CW)+ streaming platforms. Education & Innovation: As an adjunct education technology professor at Pepperdine University Graduate School of Education & Psychology (GSEP), I'm dedicated to nurturing the next wave of edtech innovators. My patents in childhood development, kids' trust, and safety (COPPA) underscore my commitment to a safer digital world for kids. I am honored to have received the Disney Inventor Award. Published Author: I have conducted research, written articles, and contributed to peer-reviewed academic journals and magazines around the world. My best-selling book,'The Gen Z Frequency,' explores the fascinating world of the youngest digital natives and their influence on culture and technology. Podcast Achievement: Proud recipient of two Signal Awards in 2023 for producing and writing the 'BeingMe: A Teen Mental Health Podcast,' a testament to my passion for wellbeing and technology at BeMe Health. More Info:
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