Derek Fairchild

Background

About Derek Fairchild

I'm an Art Director, a Copywriter and a Creative Director. I've straddled traditional and digital creative throughout my career. These were often two distinct departments located on different floors of an agency, so I got great exercise every day going up and down the stairs. Clients like creatives when they are passionate but love them when they make sense. By keeping everything I do rooted in strategic problem solving I am able to articulate my teams’ concepts in clear objective marketing terms. This simple ethos has allowed me to earn my clients’ trust, which gives them the confidence they need to take risks, which in turn ultimately allows us grow the business. I earn that trust by methodically walking them through our work and objectively articulating how we arrived at a creative solution that solves problems posed in the creative brief and why we believe it has stopping power that delivers emotional impact. I thrive as Rainmaker by showing clients how emerging technologies allow us to sniper target our audience, algorithmically optimize media on the fly and flank them with an integrated social engagement. By collaborating with clients and my teams, I always find unique opportunities to develop tools and applications that create intimate user experiences and bolster awareness of brand and product alike. SOME OF MY FAVORITE THINGS: Winning new business Earning clients' trust Concepting ad campaigns that are on strategy and have emotional impact, Unifying paid and earned media under a single minded brand campaign, Application development, UX, UI, Microsites, Banner ads, Online video, Mobile ads, Copywriting, editing, Unique rich media opportunities, Social media integration, Print, TV, Outdoor