Derek Kitching

Background

About Derek Kitching

I’m a strategic and creative marketing leader with over 8 years of experience growing brands, building teams, and leading integrated campaigns that deliver results. With a background in both agency and in-house roles—spanning outdoor gear, CPG, tourism, and agriculture—I bring a versatile, hands-on approach to every challenge. Currently, I lead the marketing department at Coghlan’s, an internationally recognized outdoor brand. I’ve led major initiatives including a full brand refresh, the launch of a direct-to-consumer website, and the packaging redesign of over 400 SKUs. As both a strategist and creative director, I work cross-functionally with sales, product, and purchasing teams to align vision with execution—and always with the customer at the center. My passion lies in brands with purpose, especially those rooted in lifestyle, outdoor adventure, and tourism. I believe great marketing isn’t just seen, it’s felt. And I’m always looking to connect with like-minded professionals who share that vision. Let’s connect if you’re looking for someone who can lead with insight, execute with precision, and bring energy to every stage of the marketing journey.